Our core values represent our cultural and operational DNA: we use them to navigate tough decisions, build trust within our team, and to find inspiration in our work.
We treat our work as our craft, putting in the extra effort to get it right and sharpen our skills.
WHAT THIS MEANS
We hold ourselves and those we work with to the highest standards
We pay attention to the small details, even when no one is looking
We have a growth mindset, using challenges to better ourselves
We focus on inputs such as process, effort, and thoughtfulness
watch out for
Getting stuck in the small details – things need to get done (keep in mind the 80/20 rule)
Missing an easier way to do something
Taking on too much in the name of excellence and growth
We take care of people we work with, treating each one like a person and not a transaction.
WHAT THIS MEANS
We do our best to provide interesting and rewarding work
We optimize for flexibility, autonomy, and work-life balance
We are honest and transparent, trusting people to handle the truth
We empathize with one another, and offer help when someone is struggling
watch out for
Avoiding difficult conversations to “be nice” – being upfront is part of treating people well
We approach our client work as co-owners, not vendors.
WHAT THIS MEANS
We prioritize long-term client success, not short-term revenue
We are clear and transparent about what we think is right, what we can and cannot do
We provide guidance and pushback where needed
watch out for
Blindly accepting tasks from clients to make them happy
Oversteering our client’s vision; we should offer our counsel but then commit to their decisions
We build trust through repeatedly setting clear expectations and meeting (or exceeding) them.
WHAT THIS MEANS
We are clear with our commitments, so that everyone understands what’s expected
We hold ourselves accountable for what we agreed to, without prodding
We are careful with the deadlines that we commit to, building in buffer as necessary
We look for opportunities to delight
watch out for
Being afraid to make commitments
Underpromising to overdeliver – expectations should be real so they can be planned around
Sticking to a bad plan just because you “said it” - it’s ok to change decisions or reset expectations based on new information
We create systems around everything we do in order to avoid reinventing the wheel.
WHAT THIS MEANS
We create processes, tools, written guidance, and checklists to make our work efficient and consistently superb
We think modularly, breaking work into components in order to standardize parts without disrupting the whole
We find and eliminate bottlenecks in order to scale
watch out for
Creating systems earlier than necessary – in the beginning it’s often better to do something manually
Being inflexible because of a system that we created – anything can be changed
We value good ideas and hard work, and stay away from herd mentality.
WHAT THIS MEANS
We look for the best ideas, no matter who they come from (and invite respectful dissent from anyone)
We create training and selection processes to eliminate bias and ignore bluster in favor of true skills and potential
We focus on the content being presented instead of presentation style
We optimize for the good of the organization, putting aside ego and personal agenda
watch out for
Not talking about our achievements – people need to know about us to understand the value we provide
Avoiding something just because others are doing it – they might be doing it for a reason
We are never satisfied with the status quo and are always looking to improve and explore.
WHAT THIS MEANS
We look for 1% changes that compound over time
We are not afraid to drastically overhaul something, even if it’s hard
We have a bias for action, even in the face of uncertainty
We proactively address issues without owners, and never say “that’s not my problem”
We aim to simplify whenever possible
We explore our passions and curiosities, knowing they often yield unexpected benefits
watch out for
Making changes just for the sake of making changes – sometimes the best thing to do is to leave something alone and let it play out
Trying to do everything at once – prioritization and patience are important